Global Smartphone giant, OPPO, recently emerged as the winner of the prestigious GAGE Awards for Excellence in the Digital Space. OPPO Nigeria was recognised for executing the Online Campaign of the Year in 2020 with the #shotonOPPO content series during the A93 smartphone campaign. #shotonOPPO is a digitally-led content creation campaign that encourages OPPO users and lovers all over the world to capture the beauty of the world using OPPO’s superior camera technology. With #shotonOPPO, the brand is at the forefront of encouraging the art of photography and videography among ordinary smartphone users who are passionate about telling visual stories from different perspectives.
Just like OPPO has many firsts, OPPO Nigeria is the first smartphone brand in Africa to win the prestigious GAGE Awards within the first 5 years of its penetration into a new market. Interestingly, OPPO Nigeria achieved this feat in its 3rd year and also ranked the most viral brand in Nigeria on Social Media in 2020 by the number of Social Conversations and Trends.
The Marketing Manager, OPPO Nigeria, Nengi Akinola emphasised that: “As a youth oriented brand operating in a country made up of over 65% of its population below 35 years old, we understand the need to connect with our young aspirational users within their interest points. We also see #shotonOPPO as an opportunity to showcase the unique capabilities of OPPO products. We don’t just want to talk Megapixels and focal lengths, we want to show you what it means to have superior photography and videography technology on-the-go. We are excited to be the first in this market to take the bold step of doing things differently and most importantly, to get recognised for our hardwork”.
Building on the successes of the previous year, OPPO has continued to break barriers in Nigeria across Photography, Videography, Fashion/Lifestyle and most recently, Music. With the launch of the Reno5 Series, OPPO achieved yet another key peak with the recent viral song and creative Music Video/TVC done in collaboration with top entertainment sensations; Mayorkun, L.A.X, Dunnie & Dammy Twitch. The OPPO ‘Dance’ song furthers OPPO’s mission i.e. letting extraordinary OPPO users enjoy the beauty of technology.