Y’ello Digital Financial Services (YDFS), a subsidiary of MTN Nigeria, has announced its partnership with gaming operators, Betway, BetPawa and Betmojo through its flagship mobile money transfer service, MoMo Agent. The strategic partnership will enable customers to cash their winnings and fund wallets conveniently at any MoMo Agent outlet nationwide.
“Partnerships are the fuel for progress within our communities. So, we are constantly exploring innovative relationships to help deliver cost-effective, fast, transparent, and reliable remittance services,” said Usoro Usoro, Chief Executive Officer, YDFS, about the announcement. “Our customers deserve simple solutions making it easier for them to access financial services, no matter where they are. Our partnership with gaming operators helps deliver that.”
Commenting on the partnership, Lere Awokoya, Betway’s Country Manager said, “We are proud of our collaboration with MoMo. Our customers now have easier access to their Betway wallet guaranteed. Customers can also deposit and cash-out wins with their neighbourhood MoMo Agent.”
“We are committed to improving our customer’s experiences through a more personable, digital and sustainable approach. This partnership provides that. We look forward to a successful working arrangement that continually keeps the customer in focus,” added Segun Somefun, CEO, Betpawa
Betmojo customers can also take advantage of the partnership through the ‘Pick 3’ game on the platform to cash out on their winnings with MoMo. With an agent base of over 300,000 across the country, MoMo Agent forms a major part of the Central Bank of Nigeria’s financial inclusion drive to ensure that 95% of adults are financially included by 2024. The partnership allows customers to utilise MoMo’s widespread presence and reliable service to access funds.
MoMo Agent services include bill payment, cash deposit and withdrawal, data and airtime purchase, and a bulk disbursement solution which enables public and private companies to make payment to beneficiaries anywhere in Nigeria without a bank account or ATM availability.