MTN Group has announced the appointment of M&C Saatchi Abel and Group of Companies as its new marketing services partner across all MTN Group operating companies, effective from January 1, 2025. This strategic partnership reflects MTN's commitment to pioneering innovative and impactful marketing strategies across its diverse markets.
M&C Saatchi Abel was chosen after a rigorous selection process for their expertise in driving growth and enhancing brand value for multinational corporations. Their proficiency in digital transformation and customer engagement strategies aligns seamlessly with MTN Group's forward-looking vision.
Bernice Samuels, MTN Group Marketing Executive, expressed excitement about the collaboration, stating, "We look forward to commencing this new chapter with M&C Saatchi Abel and their Group of Companies. Their progressive perspective and achievements in the marketing domain are precisely what MTN requires to elevate our brand."
Jacques Burger, Group CEO of M&C Saatchi Abel and Group of Companies, echoed enthusiasm for the partnership, saying, "It's a great honor to partner with MTN Group, a distinguished leader in the telecommunications arena. We are dedicated to applying our comprehensive industry insights and cutting-edge marketing strategies to support MTN's growth ambitions and boost customer satisfaction."
MTN Group expressed gratitude to TBWA Group – part of the OMNICOM network, for their service and significant contributions over the years. The partnership with M&C Saatchi Abel marks a new phase for MTN Group, focused on delivering unparalleled value to customers and stakeholders.
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