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Meta introduces verification for businesses on Facebook, Instagram

Meta verification

The social media group, Meta, said it is now rolling out its verification program for businesses on Facebook and Instagram.

Meta’s CEO, Mark Zuckerberg announced this via his Channel on Wednesday. According to him, the verification will ensure that people are interacting with the right businesses on the platform. To become Meta Verified, he said businesses would need to demonstrate their authenticity to the company and in return receive a verified badge, enhanced account support, and impersonation protection.

Meta Verified will also come with additional premium features including the ability to create a custom WhatsApp page that is easily discoverable via a web search, and multi-device support so multiple employees can respond to customers. Zuckerberg added that while the feature is now being rolled out on Facebook and Instagram, Whatsapp would be added over time.

According to Meta, businesses can purchase a subscription to Meta Verified at $21.99/month per Facebook page or Instagram account. They can also pay $34.99/per month for both.

To purchase subscriptions, Meta said businesses will have to meet eligibility criteria such as verification through phone, email, or domain name and minimum activity on their pages or Instagram accounts.

With verification for Facebook and Instagram businesses now on, Meta said it would soon begin testing WhatsApp verification with small businesses using the WhatsApp Business app before introducing it to businesses on the WhatsApp Business Platform in the future.

The paid tier of WhatsApp will include the ability to create a custom WhatsApp-based web page, that is searchable. Verification will also unlock multi-device support for up to 10 devices for business accounts to make it easier for multiple people to handle customer queries and orders.

Announcing other new features coming to WhatsApp, Meta, which include Flows, which allows businesses to provide menus on the platform, and the introduction of WhatsApp payment in India, the company said in a statement:

  • “We’re launching Flows so businesses can offer more experiences like quickly choosing your train seat, ordering a meal, or booking an appointment – all without leaving your chat. With Flows, businesses will be able to provide rich menus and customizable forms that support different needs. We’ll make Flows available to businesses around the world using the WhatsApp Business Platform in the coming weeks.
  • “We’re making it easier to complete a purchase directly in the chat. Starting today, people in India can add items to their cart and send a payment using the method of their choice from all supported UPI apps, debit and credit cards, and more. We’re excited to be working with partners Razorpay and PayU to make paying for something as simple as sending a message.



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