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FG launches Nigeria @60 innovation challenge

In preparation for the country’s 60th Independence celebration, the Federal Government of Nigeria has launched a brand challenge to celebrate innovative and creative Nigerians. This was disclosed by the Minister of Communications and Digital Economy, Dr. Isa Pantami, who is also the Chairman of the Diamond/Innovation/Change Sub-Committee of the Nigeria @60 Interministerial Committee.

The Minister in a statement, further disclosed that the best brand and concept will be presented to His Excellency, President Muhammadu Buhari, and will be used in celebrating Nigeria’s 60th Anniversary. The winners will also receive prizes, in addition to being part of this epoch-making event.

“As the saying goes, we are only as strong as we are united, as weak as we are divided. The Federal Government, therefore, wants to use this opportunity to celebrate our strength as one indivisible country. Also, provide opportunity for Nigerians to choose their brand and harness the power of our creative minds to create other elements that will form the Brand of the Anniversary.

“The Sub Committee of the Interministerial Committee came up with a challenge in which they are looking for talented, critical thinking and creative individuals or teams to produce the slogan, photograph, and a poem for Nigerians to mark the country’s 60th Anniversary, from 1st October 2020 to 30th December 2021,” the statement read.

To vote for the best brand and participate in the challenge, Nigerians are required to visit the challenge portal:

According to Pantami, the government under the leadership of President Muhammadu Buhari has approved an inclusive National Independence Celebration program in line with COVID-19 protocols and guidelines. He added that to ensure inclusiveness, the thematic and creative aspects of the event would be designed by Nigerians for Nigeria. The theme of the celebration is “Together at 60.”

“It is a day that reminds every citizen about the dawn of the nation we call our country, a diverse nation with resilient and hardworking people. Nigerians have gone far and wide, impacting their communities and the world at large,” he stated.


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