A free streaming app, AVO TV, has launched in Nigeria with a promise to disrupt the dominance of pay-TV as the main source of premium live TV and video-on-demand for Nigerians. The free app will offer a bouquet of over 100 local and international channels, plus over 2,000 Nollywood movies available on-demand.
According to the company, brings together the best of local TV channels, such as AIT, Silverbird, TVC, WAP, and OnMax, alongside premium international channels, including Bloomberg, Al Jazeera, SportsGrid, IndieFlix, Unreel, and Gusto TV, plus all the latest Nollywood blockbusters.
“AVO’s entire range of TV channels and on-demand content is available to watch without subscription. Nigerians can download the app now on Android mobile, iOS, Android TV, Apple TV, Amazon Fire, Roku, or stream via the AVO TV web player (watch.avo.tv).
Speaking on the launch, CEO of AVO TV, Awaes Jaswal, said: “We are delighted to announce AVO TV’s presence in Nigeria as our first major market in Africa. Our aim for AVO TV is to make premium content available to everyone, not just those who can afford expensive pay TV subscriptions. As data and internet costs reduce over the coming years, we hope that AVO TV will be the main source of TV for all Nigerians”.
Despite launching only in June this year, AVO TV has amassed over 200,000 downloads, and viewers have already streamed over 10 million minutes of content via the app. Downloads and watch times continue to grow rapidly, regularly putting AVO TV at the top of the Google Play Store charts in Nigeria.
Speaking further, Mr. Jaswal noted that the company plans continuous improvement of its TV and VOD offerings. “We are delighted with the progress made towards our content strategy and have some fantastic content partners already on-board. However, we are determined to give our users a constantly improving product and have a number of new and exciting content deals to announce over the coming weeks. Our aim is to add new content on a regular basis”.
The company also aims to make frequent upgrades to the app in order to improve the overall viewing experience: a Data Saver mode was recently added to the Android mobile version, enabling viewers to adjust their streaming preferences and optimize data usage.
The app will be monetized through advertising only, a business model which has gained huge traction in the US and Europe and disrupted the dominant pay-TV operators in those regions.