L-R: CEO, 9mobile, Juergen Peschel; MD, Kadick Integrated Limited, Ebi Umusu, and Chief Sales Officer, 9mobile, Victor Nwaobia at 2023 Channel Partners Conference which held at the Marriot Hotel, Ikeja
Nigeria's mobile network operator, 9mobile, said it has invested over N70 billion to modernize its network. The company’s CEO, Juergen Peschel, said with this investment, 9mobile is now on the path of a resurgence and would soon reclaim its market share.
9mobile, which came into the telecom space in October 2008 as Etisalat, currently has the lowest number of active subscriptions among the 4 GSM operators in Nigeria had witnessed a consistent decline in its subscription database over the last 8 years. According to data from the Nigerian Communications Commission (NCC), 9mobile’s subscriptions had declined from a peak of 23.5 million in September 2015 to 13 million as of February 2023.
However, speaking at the company’s annual Channel Partners Conference which was held in Lagos Peschel, said, "9mobile is on the path of resurgence. We are taking back lost territories in the market and forging ahead to reclaim our innovative position and industry leadership”.
Peschel appreciated the presence and business commitment of the channel partners while emphasizing the significance of the brand’s renaissance, which he said is hinged on sustained stakeholder relations.
- “Thank you very much for joining us on this special day. You have been with us through thick and thin; we are in this together, and I particularly thank you all for supporting 9mobile throughout the years. The years ahead are promising when you consider the level of expansion we are embarking on. We look forward to constantly interfacing with you, supporting you in various ways, enhancing our network, and making our relationships competitive”, he said.
He highlighted the business plans for the partners and revealed that 9mobile had invested over N70 Billion for its ongoing network modernization. He further informed them of the addition of 600 New Sites, equipped with 4G LTE facilities for enhanced operations and market competitiveness, being deployed alongside new broadband services to enlarge its fibre network across some Nigerian cities, amongst other technical, digital, and organizational upgrade to demonstrate 9mobile's core values of Innovation, Quality of Service, and Customer-centricity.
Also speaking at the Channel Partner Conference, Chief Sales Officer at 9mobile, Victor Nwaobia, emphasized the impact of the unique relationship 9mobile has enjoyed with its committed channel partners and said that this has aided in driving the company’s growth over the years.
- “That we have sustained or retained almost 75% of our channel partners over the years is a massive testament to your love and commitment for our business which is in its fifteenth year and going strong”, he enthused.
On their part, the channel partners also expressed their delight and belief in the brand's renaissance. One of them, Jude Ukachukwu of TIG Communications, expressed trust in the network, saying, "I have been with 9mobile since inception. They've been quite supportive; they've done their very best. At some point, they pushed through and moved from the position of a new entrant and struggled and climbed steadily, and they did very well. The truth is that they have treated us well, and we are happy to work with them".