Pan-African payments company Cellulant has appointed Mr. Freddie Oduro as its new Country Manager for Ghana, as the fintech firm moves to deepen its footprint in priority African markets and expand its enterprise payments business.
The appointment is part of Cellulant’s strategy to accelerate in-country merchant acquisition, strengthen partnerships with large businesses, and consolidate its position in Ghana’s fast-growing digital payments ecosystem.
Focus on enterprise growth
In his new role, Oduro will be responsible for driving merchant onboarding, strengthening partnerships, overseeing collections and payout operations, and ensuring regulatory compliance and internal controls.
He brings more than a decade of commercial and strategic leadership experience across the telecommunications and financial services sectors, with expertise in sales, business operations, and market expansion.
Oduro joins from Payaza and previously served as Sales Director at Cellulant, where he played a key role in expanding the company’s operations and customer base in Ghana.
Ghana seen as priority market
Commenting on the appointment, Cellulant’s Chief Revenue Officer, Richard Gesimba, said Ghana remains a critical market for the company, given rising adoption of digital payments by businesses and consumers.
He noted that the company is sharpening its focus on enterprise customers within local markets, adding that Oduro’s industry experience and familiarity with the Ghanaian market position him to lead the next phase of growth.
Cellulant currently supports digital payments for businesses in sectors such as e-commerce, utilities, oil and gas, and retail in Ghana, offering multiple secure payment options to merchants and their customers.
Oduro described his return to Cellulant as timely, citing opportunities to expand local merchant relationships, strengthen compliance frameworks, and roll out new payment solutions tailored to the Ghanaian market.
He said the company plans to introduce products such as Tingg Edupay, an automated school fee management solution designed to validate payments in real time and reduce reconciliation delays.
Riding Ghana’s digital payments growth
The appointment comes against the backdrop of rapid growth in Ghana’s digital payments sector. Between January and October 2025, mobile money transaction values reached about GH¢3.6 trillion, up from GH¢2.37 trillion in the same period of 2024, according to industry data.
Registered mobile money accounts in the country have also climbed above 79 million, reflecting strong consumer and business uptake of digital financial services and expanding opportunities for payment innovation.
Building on recent profitability
Cellulant said the leadership change follows a strategic restructuring undertaken between late 2023 and early 2024, which focused on streamlining operations, prioritising enterprise payments, and strengthening customer engagement.
The company returned to profitability in 2024 and now processes close to 4.5 million transactions daily for businesses across Africa. Looking ahead to 2026, Cellulant plans to further enhance its Tingg payment platform and expand its presence across Ghana.
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