QNET has unveiled its 2026 strategy with a renewed focus on ethical direct selling, regulatory compliance and product innovation, positioning Nigeria as a key growth market in Africa.
The company disclosed this during a media webinar themed Setting the Narrative for the Year Ahead, where senior executives outlined plans to deepen consumer education, strengthen collaboration with regulators and reinforce transparency in its operations.
QNET Nigeria General Manager, Ayokunmi Solesi, said the theme for 2026, Energized Every Day, reflects QNET’s intention to remain consistently engaged with entrepreneurs, consumers and host communities rather than reacting to controversies.
Clarifying direct selling model
A central part of QNET’s 2026 strategy in Nigeria will be addressing what it described as persistent misunderstandings around its business model.
Solesi acknowledged that many Nigerians still struggle to differentiate between Ponzi schemes and direct selling, a distinction the company says is critical to restoring public confidence.
“We believe ethical direct selling creates economic opportunity, especially in markets where traditional employment is limited like Nigeria,” he said.
“But it must be done transparently and responsibly.”
- Direct selling is a retail model where products are sold directly to consumers outside traditional brick and mortar stores, often through independent representatives.
- QNET maintains that its business operates within this framework and is not an investment or job placement scheme.
- The company said it intends to intensify public education campaigns in 2026 to help consumers better understand what its products are for and how its compensation structure works.
Zero tolerance for brand misuse
Compliance and consumer protection will form the second pillar of QNET’s 2026 roadmap.
Solesi stressed that the company operates within existing regulatory frameworks and has zero tolerance for fraudulent activities carried out in its name.
“We have zero tolerance for brand misuse, fake job offers or fraudulent activities. We will continue to collaborate with regulators, law enforcement agencies and the media to protect consumers and our brand,” he said.
- QNET has in the past faced scrutiny in Nigeria over allegations of fraud and misrepresentation by third parties.
- The company said it is working more closely with authorities to curb impersonation and clamp down on illegal actors exploiting its brand identity.
Also speaking, Deputy Regional Manager and General Manager for Sub-Saharan Africa, Cherif Sarr, said stronger engagement with the media would also remain a priority.
“Accurate reporting of our products, practices and priorities helps ensure that conversations around wellness, entrepreneurship and compliance are based on facts and not assumptions,” Sarr said.
Product innovation and wellness focus
The third pillar of QNET’s 2026 strategy is product innovation, particularly in the wellness segment.
Solesi noted that consumers are becoming more health conscious and informed, increasing demand for science backed products that address everyday needs.
“QNET invests significantly in research and development to deliver high quality wellness products,” he said. “Innovation for us is not about hype. It is about improving quality of life in a responsible way.”
The company said it will continue to roll out products across its health and lifestyle portfolio while reinforcing messaging around appropriate usage to avoid exaggerated claims.
Nigeria as strategic market
QNET identified Nigeria as a strategic market for its African operations, citing the country’s large youth population and growing interest in entrepreneurship.
According to the company, its 2026 priorities in Nigeria will include deepening understanding of ethical direct selling, strengthening regulatory engagement and reinforcing transparency in communications.
“In Nigeria, clarity must lead the conversation and not misconception,” Solesi said.
Sarr added that QNET’s broader Sub-Saharan Africa strategy will focus on innovation, responsible entrepreneurship and strategic partnerships aimed at delivering consistent value across the region.
The company said it views sustained dialogue with regulators and the media as critical to shaping public perception and building long term trust as it expands its footprint in Nigeria and other African markets.
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