QNET, a leading global direct selling and lifestyle company, has reaffirmed its commitment to promoting ethical entrepreneurship and deepening collaboration with the Nigerian media to reshape public perceptions of the direct selling industry.
The company restated this commitment during its virtual dialogue titled “Beyond VCON: Media Insights from VCON 2025,” held via Zoom on Wednesday, October 15, 2025.
The session brought together journalists, editors, and media executives who participated in QNET’s flagship V-Convention (VCON) in Penang, Malaysia, an event that drew over 10,000 entrepreneurs, innovators, and business leaders from more than 50 countries.
Opening the session, Mr. Ayokunmi Solesi, QNET’s Country Manager for Nigeria, described VCON as “a celebration of entrepreneurship, innovation, and purpose.” He noted that QNET’s operations in Nigeria are built on three core pillars: empowerment, community, and innovation.
“QNET isn’t just about selling products; it’s about building responsibly and helping others rise,” Solesi said.
Media share VCON experiences
Sharing his VCON experience in Malaysia, Adeyemi Adepetu, Deputy Business Editor and ICT Editor at The Guardian Newspaper, described the convention as “an immersive and inspiring experience,” highlighting QNET’s hospitality and its commitment to empowering communities.
For Juliet Umeh, Assistant High-Tech Editor at Vanguard Newspaper, the Malaysian event was “an unforgettable journey of purpose and possibility.” She noted that QNET’s “Raise Yourself to Help Mankind (RYTHM)” philosophy was evident in its empowerment and wellness initiatives.
Media executive Sulaiman Aledeh also lauded the company’s human-centered approach. “At VCON, I saw that QNET is not just a company; it’s a movement to elevate lives. Every product and story connects to helping people live better,” he said.
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