MultiChoice: Why we have to increase DStv tariff

Pay-Tv operator, MultiChoice, has said its decision to increase the tariff on its DStv and GOtv packages was informed by the economic realities and business survival. According to the company, the price increase, which is to take effect from September 1 became imperative for its business sustainability and continuity.

While noting that it had made efforts to contain any price adjustments on subscription prices, the company in a statement released yesterday said: “However, in order to ensure the sustainability of the business we have to consider financial impacts, including inflation as well increased content and operational costs.  As such we have reviewed the prices of some of our bouquets so that we can continue to survive as a business and bring quality entertainment to our customers.”

The statement quoted the Chief Executive Officer of the company, John Ugbe, as saying that: "To arrive at the decision to adjust prices, we took into account many factors, including the impact on the customer, current inflation, which stands at 12.82%, the highest in 27 months; content costs and efficiencies within the company. Please, be assured that we have worked hard to keep this year’s tariffs manageable.”

MultiChoice added that its packages would continue to be available at varying pricing points to allow subscribers flexibility in price and choice without compromising quality or variety.  To this end, it said only the prices of some of the bouquets have been reviewed upwards while the lower bouquets have been left untouched.

Informing its customer of the increment earlier this month, the Pay-Tv operator in a message to its DStv  Premium subscriber stated: “Dear Customer, please be advised of a price adjustment on your DStv Premium package from 1 September. Your new monthly subscription will be N18, 400”.  Subscriber on Compact Plus bouquet, who were hitherto paying N10,925, are now to start renewing their package at N12,000 from September 1, while those on Compact package are to pay N7,900 instead of N6,900.

This announcement had sparked negative reactions from subscribers. See the report here:

“The price adjustments will allow us to keep delivering top-quality entertainment experience by telling the best local stories through our series and movies, give you access to nail-biting sporting action and up-to-the-minute news as well as the best international series, movies, and documentaries, while ensuring that we offer your children movies and series that will keep them educated and entertained, the company stated.


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