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Mark Zuckerberg’s ‘Threads’ app to challenge Twitter


The competition among Twitter-like apps intensifies as Mark Zuckerberg, the archrival of Elon Musk, gears up to launch 'Threads,' a replica of Twitter.

The app, is already available in iOS app Store before its official release, joins the league of contenders seeking to attract Twitter users, including Truth Social by Donald Trump and Bluesky by former Twitter CEO Jack Dorsey.

The launch of Threads comes at a time when Twitter's user base is undergoing a significant shift, following major policy changes introduced, one of which is the introduction of a “read rate limit”.

The daily limit of 600 reads for non-verified users has led to a mass exodus to other platforms such as Truth Social and has also provided customers to explore additional viable alternative platforms with the introduction of Thread.

Threads aims to leverage existing Instagram connections, allowing users to seamlessly transition to the new app. In the App Store description, Meta, the parent company, highlights that

  • “Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow, Whatever it is you’re interested in, you can follow and connect directly with your favourite creators and others who love the same things — or build a loyal following of your own to share your ideas, opinions and creativity with the world.”

Threads will be closely connected to Instagram and will provide its services as standalone app. Though there isn’t much detailed in the App store listing, but it seems that some of the common features for users will include the ability to like, comment, repost and share.

Other features as observed from the App’s screen shot is the ability to “toggle” which audience you will be able to reply and share posts with. From the Meta Thread App that the services will be free and unlimited number of posts users can see.

The launch of Threads adds a new dimension to the rivalry between Mark Zuckerberg, the founder of Meta, and Elon Musk, the owner of Twitter, when you consider that only last month, the two billionaires agreed to a physical fight, although the seriousness of their intentions remains unclear.

Nevertheless, their ongoing competition underscores the increasingly fierce battle for dominance in the social media landscape.




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