Innovation Technology

African messaging app Ayoba offers users free data

.assures users of full privacy, security protection

Ayoba, the African messaging app, has entered into a partnership with the Pan-African telecommunications operator, MTN, to offer its users free data to use the app. According to Ayoba, data allowances for users range from 50MB daily to unlimited usage, depending on the country except for Benin.

It adds that the free data allocations can be used for all activities available in the app - including messaging, browsing, gaming, and listening to music.

The company, while reiterating its focus on protecting users’ privacy and security, notes that in the past few days, the global community has spoken, and it's clear that these are critical issues. “Across the world, users have taken to social media to express their opinions, and Ayoba is listening,” it says.

The reassured its users that messages in the app can't be read by anyone, or shared with any third parties. “The app features peer-to-peer private messaging which are end-to-end encrypted. A user’s contacts and location are only available to other users if explicitly shared by the account owner. Users can feel confident that their private data will remain private, and is treated with the utmost care and respect by ayoba via our Privacy Policy,” it explains.

Family Friendly

Ayoba also points out a unique feature of their app. 'All the content is curated,' says Interim CEO Richard Cimardi. 'We have a team of editors who check every post on our content channels before it goes live. This includes our music and entertainment channels. So it's 100 per cent family-friendly and safe for our younger users'.

Another unique feature is its availability in 22 languages: English, isiXhosa, isiZulu, French, Arabic, Dari, Pashtu, Hausa, Afrikaans, Igbo, Jula, Kinyarwanda, Luganda, Pidgin [Cameroon], Pidgin [Nigeria], Portuguese, Sesotho, Setswana, Swahili, Twi, and Yoruba. Content channels are predominantly English and French, but the app offers content across all the languages as well, in Dari, Pashto, isiZulu, isiXhosa, and more.

Ayoba has recently launched an in-app assistant, Aya, to guide new users on how to use an instant messaging app. Aya appears automatically in everyone’s Chats and can run a variety of interactive tutorials for key features within Ayoba.

Ayoba was awarded the Africa Digital Award for Best Mobile Application in November 2020, in a voting process involving both industry judges and the public. Ayoba offers Group Chat, Status updates, MicroApps, and over 100 content channels bringing news, fashion, beauty, sports, education, and music listening to the users. Ayoba has also an extensive game selection of more than 120 games currently available.

The company says it is looking forward to a busy 2021, upgrading the already extensive list of features - including exciting new content in Channels and local MicroApps from across Africa, and also introducing new functionality, including in-app VoIP voice and video calls.


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